In Japan, souvenirs are known as meibutsu (products associated with a particular region); and omiyage, candies or other edibles to be shared with co-workers. Omiyage sales are big business at Japanese tourist sites.
Travelers may buy souvenirs as gifts for those who did not make the trip.
Similar to a souvenir, memorabilia (from Latin, for memorable) is an object that is treasured for its memories; however, unlike souvenirs, memorabilia are valued for a connection to a historical, sporting event, culture, entertainment. Such items include cigarette cards, air sickness bags, publicity photographs, posters, entertainment-related merchandise, movie memorabilia, pins and other, often-licensed, items.
Source : http://en.wikipedia.org/wiki/Souvenir
See Also : Malaysia Gift, Birthday Gift, Florist Malaysia