- Understand that protecting customers’ privacy is essential to maintaining and increasing sales and profits online.
- Develop a privacy policy, post it on your web site, and live by your policy. For guidelines, visit three Web sites: www.privacyalliance.org, www.respectprivacy.com and www.privacyrights.org.
- Put top-notch security systems in place to make sure that customer data is not lost, misused, altered or stolen.
- Require that third parties with whom you deal provide similar data security.
- Don’t provide personal information collected from customers to third parties unless you have explicit permission from the customers to do so.
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